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☆ Delta loyalty program backlash: Airline backtracks on some changes after an uproar from customers
  + stars: | 2023-10-18 | by ( Gregory Wallace | ) edition.cnn.com   time to read: +2 min
CNN —Delta Air Lines is easing off some recent changes to its SkyMiles loyalty program that sparked criticism from frequent flyers. Fundamentally, Wednesday’s announcement keeps in place a significant overhaul announced just last month that transitioned the loyalty program from miles-based to spending-based. But the airline will make it easier for frequent flyers to reach certain rewards thresholds than the original changes. Last month, Delta CEO Ed Bastian pledged modifications to the program, but downplayed customer frustrations. Bastian said Delta gained so many elite status holders that demand for premium services, including lounge access at airports, overwhelmed the company.
Persons: DAL, Ed Bastian, ” Bastian, Bastian, Delta Organizations: CNN, Delta Air Lines, Delta’s, Delta, Rotary Club of Atlanta
☆ Delta CEO says carrier went 'too far' in SkyMiles changes, promises modifications after frequent flyer backlash
  + stars: | 2023-09-28 | by ( Leslie Josephs | ) www.cnbc.com   time to read: +2 min
Delta Air Lines Boeing 717-200 airplane as seen on the final approach landing at New York JFK John F. Kennedy International Airport, NYC, USA. "No question we probably went too far," Bastian said at the Rotary Club of Atlanta on Monday. The airline and rivals including American and United have been racing to build bigger airport lounges to cater to swelling numbers of big spenders. Bastian said the airline will announce the updated program changes in the coming weeks. A Delta spokesman declined to comment further on the changes.
Persons: New York JFK John F, Ed Bastian, Bastian, we've, It's, David Neeleman Organizations: Delta Air Lines Boeing, New York JFK, Kennedy International Airport, Delta Air, Rotary Club of Atlanta, Delta, American Airlines, Sky, American Express, JetBlue Airways, Medallion, Breeze Airways, JetBlue, CNBC Locations: New, NYC, USA, Delta, American, Atlanta
☆ Delta CEO: Company went ‘too far’ with its SkyMiles rewards program changes
  + stars: | 2023-09-27 | by ( Ramishah Maruf | ) edition.cnn.com   time to read: +2 min
New York CNN —Delta CEO Ed Bastian said the company probably went “too far” in its controversial changes to the SkyMiles loyalty program and said there are plans for modifications. It got to the point, he said, that the company couldn’t effectively serve those elite status holders, including upgrade certificates and agents on special phone lines. When the moderator asked Bastian about the rewards program changes, the audience at the Atlanta Rotary Club booed. In September, the company implemented changes that would make it more difficult for American Express cardholders to access Delta Sky Clubs and earn Medallion elite status, taking effect in 2025. For frequent fliers, the airline will also change how it awards Medallion elite status starting in 2024.
Persons: Ed Bastian, ” Bastian, “, Bastian, It’s, ’ Organizations: New, New York CNN, Rotary Club of Atlanta, Delta, Atlanta Rotary Club, American Express, Delta Sky Clubs, American, Starbucks Locations: New York
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